Vanguard Allure

Top Menu

  • Vanguard

Main Menu

  • Home
  • Allure Magazine
    • Features
    • Magazine
    • Profiles
  • Allure TV
  • Celebration
    • Fashion & Style
    • Weddings
    • Lifestyle
    • Events
  • Wellbeing
    • Allure Woman
    • Healthy Living
    • Beauty
  • Happiness
    • Food
    • Shopping
    • Travel
    • Relationships
    • Career
  • News
  • Vanguard

logo

Vanguard Allure

  • Home
  • Allure Magazine
    • Women charged to be value-oriented to make impact

      September 28, 2023
      0
    • Modupe Adedoyin James: Leading light in the financial sector

      September 28, 2023
      0
    • Sex Tape: Menace of privacy invasion

      September 25, 2023
      0
    • Africa Fashion Week London 2023: Meet the Designers

      September 20, 2023
      0
    • CONFIDENCE STAVELEY: The chic cybersecurity boss 

      September 18, 2023
      0
    • Advocates of Modest Fashion

      September 10, 2023
      0
    • Just Mathematics rewards pupils for excellent performance

      September 6, 2023
      0
    • Enioluwa Adeoluwa: Creativity personified

      September 4, 2023
      0
    • Blessing Kenneth: Revolutionising the Hair Industry

      August 27, 2023
      0
    • Features
    • Magazine
    • Profiles
  • Allure TV
  • Celebration
    • Fashion & Style
    • Weddings
    • Lifestyle
    • Events
  • Wellbeing
    • Allure Woman
    • Healthy Living
    • Beauty
  • Happiness
    • Food
    • Shopping
    • Travel
    • Relationships
    • Career
  • News
    • BBNaija All Stars: Angel reveals her choice of winner 

      September 28, 2023
      0
    • Ethiopian Airlines Partners Africa Celebrates Official Carrier

      September 20, 2023
      0
    • UYOTA lauds President Tinubu For Bitrus Garki's appointment

      September 14, 2023
      0
    • You've made me a widow at 24' - Mohbad's wife, Wunmi mourns 

      September 14, 2023
      0
    • Worital To Announce Winners of the 2023 Chinaza Favour Writing Contest:

      September 8, 2023
      0
    • BBNaija All Stars: Omashola emerges head of house for week 7

      September 4, 2023
      0
    • Web3 Lagos Conference 2.0 Unveils Exciting Lineup and Innovations at Press Conference

      September 1, 2023
      0
    • UNIDO ITPO Nigeria boosts women's entrepreneurship through gender-lens investing

      September 1, 2023
      0
    • Ooni of Ife, Etsu Nupe, others to be honoured in Thailand

      August 27, 2023
      0
  • Women charged to be value-oriented to make impact

  • Modupe Adedoyin James: Leading light in the financial sector

  • Real Housewives of Lagos Season 2 premieres with panache

  • Mo Abudu makes Directorial Debut with ‘Her Perfect Life and ‘Iyawo Mi’

  • BBNaija All Stars: Angel reveals her choice of winner 

EventNews
Home›Event›Erica Nlewedim bags ambassadorial deals

Erica Nlewedim bags ambassadorial deals

November 20,2020
Share:

By Linda Orajekwe

To reinforce constant innovation and recruit young consumers, foremost alcohol brands, Legend Extra Stout and Star Radler have unveiled their fresh new looks and brand ambassador at an exclusive event held in Lagos recently.

The new brand ambassador for both brands, Erica Nlewedim, popularly known for her appearance on the reality show, Big Brother Naija is a Nigerian actress, model and entrepreneur.

According to the Marketing Director, Nigerian Breweries Plc., Emmanuel Oriakhi, the relaunch of both brands and the ambassador is in line with the company’s penchant for innovation aimed at attracting young alcohol consumers, and increasing demand at wholesale, retail, and distributor level.

Coupled with the new look, Star Radler has also relaunched with a new variant labelled ‘Red Fruit’, signalling the brand’s affinity for diverse offerings.

Red Fruit is a cocktail of berries (red fruits) and the classic Lager, packaged with the remodelled bottle design and a touch of red replacing the yellow colour for the ‘Citrus’ variant.

Meanwhile, Legend, which relaunched in 2014 with a liquid reformulation and packaging redesign, swaps the old metallic label for a more modern design featuring the signature Legend torch and a generous complement of the colour, black, and a more pleasant taste, appealing to all stout lovers.

Portfolio Manager, National Premium Lager, Nigerian Breweries, Sarah Agha, expressed her delight at the relaunch of both brands, saying,

“As evidenced in the past, Nigerian Breweries is a champion of constant innovation in a bid to ensure the optimum satisfaction of our consumers and to make our brands refreshing and exciting. After a brief period of silence for both brands, we felt it was time to refresh them and re-introduce them to our loyal consumers,” she said.

“With Legend, we sought to introduce the brand in a new light–with a new modern and premium look and a reformulated taste that will, no doubt, be a hit with those seeking to experience it. We aimed to re-introduce the brand in a new modern look too, as well as a new refreshing variant that we are sure our consumers will love.” she continued.

Also speaking at the event was Erica Nlewedim, whom the brands announced as a new ambassador. In her words, “I am delighted to represent these two exciting brands.

They embody the youthful exuberance, unrestricted freedom of expression, among other qualities that make them a perfect fit for me and my audience. This partnership will no doubt be a success, and I cannot wait to be part of the execution of some of the activities we have planned.”

Star Radler and Legend Extra Stout are two of the most revered brands from the stables of Nigerian Breweries Plc.

Over the years, Legend Extra Stout has continued to position itself as a credible stout of choice, full-brewed the way an original stout should, giving the brand credibility to be called the ‘Real Deal’. This sincere proposition has sustained the brand’s steady market growth since the re-launch and acceptance in 2009, now with its most recent repositioning Legends seeks to push the narrative, encouraging Nigerians to not only be real but to go with the flow as well.

Perhaps the only beer to appeal to all genders, Star Radler has been a shining brand in beer and bar culture since it was launched by Nigerian Breweries Plc. It is recognized for its quality and unique flavour, bridging the gap between those who love the fine taste of beer and those who enjoy lighter flavours, providing the right satisfaction for consumers.

TagsErica Nlewedim
Previous Article

Patience Aghafekokhian Etudo Goes Bare With ‘Running ...

Next Article

Bosun Adewale unveils Schedule Planner for women

0
Shares
  • 0
  • +
  • 0
  • 0
  • 0
  • 0

Related articles More from author

  • Entertainment

    “Don’t be unintelligent around me” – Erica warns critics

    April 13, 2021
    By Dami
  • Reality star Erica Nlewedim loses jewelry during South African trip
    Trending

    Reality star Erica Nlewedim loses jewelry during South African trip

    April 24, 2023
    By joy onuorah
  • Relationships

    Why I’m Giving All My Love to My Dogs—BBN Erica Nlewedim

    October 18, 2021
    By Ashimedua
  • Allure WomanBeauty

    Hair Inspo: Erica Nlewedim

    May 7, 2021
    By Dami
  • Entertainment

    Big Brother reunion: Uti commends Erica for composure, poise

    June 29, 2021
    By Temitope
  • Celebration

    Former Big Brother Naija housemates reunite at Erica Nlewedim’s poolside birthday party (video)

    March 14, 2022
    By Ashimedua
0

  • FoodHealthy Living

    Try this Oven Grilled Tilapia Fish Recipe this Weekend

  • Otunba Niyi Adebayo, Erelu Angela Adebayo, Richard Adebayo, groom, his wife Reni, Mrs. Titilola Young, and Mr. Femi Young
    Allure MagazineEvent

    Niyi Adebayo’s Son Weds Heartthrob

  • Allure WomanCelebration

    Nollywood actress, Bukky Wright clocks 53 today

  • 5312
    Followers
  • 12744
    Likes

Timeline

  • September 28, 2023

    Women charged to be value-oriented to make impact

  • September 28, 2023

    Modupe Adedoyin James: Leading light in the financial sector

  • September 28, 2023

    Real Housewives of Lagos Season 2 premieres with panache

  • September 28, 2023

    Mo Abudu makes Directorial Debut with ‘Her Perfect Life and ‘Iyawo Mi’

  • September 28, 2023

    BBNaija All Stars: Angel reveals her choice of winner 

Categories

Subscribe to our Newsletter

Sign up to receive email updates and to hear what's going on with our magazine!

  • Recent

  • Popular

  • Comments

  • Women charged to be value-oriented to make impact

    By Temitope
    September 28, 2023
  • Modupe Adedoyin James: Leading light in the financial sector

    By Temitope
    September 28, 2023
  • Real Housewives of Lagos Season 2 premieres with panache

    By Temitope
    September 28, 2023
  • Mo Abudu makes Directorial Debut with ‘Her Perfect Life and ‘Iyawo Mi’

    By RITA
    September 28, 2023
  • Chioma Jesus, Sammie Okposo, Midnight Crew set for #THUGGLA2018

    By RITA
    April 24, 2018
  • American rapper, Kendrick Lamar wins Pulitzer prize for 2017 ‘Damn’ album

    By RITA
    April 17, 2018
  • Afrobeat singer, Seun Kuti drops new album titled ‘Black Times’ 

    By RITA
    April 23, 2018
  • Actor, Yul Edochie declares intention to run for presidency

    By RITA
    April 23, 2018

Entertainment

  • September 28, 2023

    Real Housewives of Lagos Season 2 premieres with panache

  • September 28, 2023

    Mo Abudu makes Directorial Debut with ‘Her Perfect Life and ‘Iyawo Mi’

  • September 25, 2023

    Asking for DNA test on Mohbad’s son is insensitive – Bestman Thompson, actor 

  • September 25, 2023

    I deserve all the good things of life – Olivia Chioma Okoro, BBTitans Ex-housemate 

  • September 24, 2023

    BBN All Stars: Angel Smith evicted, six housemates make it to grand finale 

Follow us