Joy Onuorah

Widely accepted noodles brand, Indomie Noodles, has kicked off a new campaign celebrating the unconditional love between mother and child.

The campaign which started online with the hashtag ‘Unconditional Love’, took Nigeria by storm as it trended for days ranking as the number one online content with people sharing stories of the unconditional love they got from their mother. 

A poll was conducted on Twitter to determine the best expression of unconditional love with categories such as Mother’s Love; Love for Football; Relationship Love, and Love for Food. Mothers Love won the unconditional love polls by a landslide 84 percent. 

Aside from the online engagement, Indomie noodles collaborated with the Lagos State Bus Rapid Transport to offer free rides to mothers at select terminals from Thursday, 24th March 2022 to Sunday, 27th of March 2022, Mother’s Day.

According to the Group Corporate Communications and Event Manager, Dufil Prima Foods Plc, Temitope Ashiwaju;

 “A mothers’ love is unconditional, even when the children are undeserving of it. They express this love to their kids in different forms, especially with a delicious bowl of Indomie.”

“They are always relentlessly performing their duty towards ensuring the wellbeing of their children and family day-in and day-out, without fail or break, even at their own expense.”

In her remarks, the award-winning actress, Toyin Abraham Ajeyemi applauded the role mothers play in keeping the home together while praising Indomie for recognizing these role.

 “Motherhood is one of the important and selfless commitments women make and I am excited and indeed pleased with the roles Indomie is playing in recognizing and celebration mothers.”