By Josephine Agbonkhese
In the ever-evolving world of fashion, there are brands that capture hearts with their spin on trends, and one of such is Rayha Swish.

With the return of the versatile layering piece— kimono, to contemporary fashion scene, the Abuja-based women’s ready-to-wear brand has continued to push the boundaries of fashion, especially with its latest piece— the ‘AVA Kimono’.

Following its launch in December 2023, the AVA Kimono quickly gained viral status due to its versatility, affordability and vibrant colour options. Hence, less than two month after, the stand-alone piece has taken the social media fashion scene by storm, appearing in numerous Instagram posts and reels.

Crafted from a durable Neoprene mesh fabric, the AVA kimono comes in black, blue and peach, and boasts of a structured silhouette that exudes sophistication and styles.

For Huraira Abdul, CEO/Creative Director, Rayha Swish, AVA is inspired by the essence of life itself.

The AVA Kimono, she says, breathes vitality into any outfit, effortlessly enhancing the wearer’s ensemble, whether paired with a dress, skirt, or trouser set.

As a Latin variant of Eve, meaning to live, the name ‘AVA’, Huraira explains, signifies life.

“This symbolises the transformative power of this garment to elevate its wearer’s style from 0 to 100 in an instant, adding a touch of elegance that resonates with grace and charm,” she adds.

Amid the steady rise of the kimono trend on the global fashion scene, the AVA Kimono stands out as it boldly represents a harmonious blend of sophistication and comfort, embodying grace in every aspect.

The piece, in every sense also, transcends trends, offering a timeless appeal that resonates with individuals seeking effortless style and poise.

In totality, it is a symbol of timeless elegance, versatility, and conscious design that resonates with individuals who value style with substance.

Huraira’s journey into fashion designing began only less than four years ago with a passion for creating garments that make a difference.

Hence, the Rayha Swish brand is committed to curating pieces for the elegant woman who desires to stand out and unapologetically embrace her unique identity.