Mo Abudu’s EbonyLife becomes case study in Havard Business School
Mo Abudu’s media company, EbonyLife, has become a case study for Masters’ students at the Harvard Business School.
The Nigerian media mogul announced the record-breaking feat on her verified Instagram page on Thursday.
According to her, this is the first time in history where a media company owned by a female African would be taught to Master’s students of Business Administration at Harvard.
She added that the case study of the media company reflects on how they started and where they are today. It also reflects on many of the challenges we have had along the way and the consequences of some of the decisions we took.
She wrote: “This is The HARVARD BUSINESS SCHOOL – EBONYLIFE CASE STUDY.
It’s been about a year in the making, in partnership with Harvard Business School professors and their research department.
EbonyLife turns ten next year, so the case study reflects on how we started and where we are today. It also reflects on many of the challenges we have had along the way and the consequences of some of the decisions we took.
It is such an honour for me to be on the Harvard Business School campus in Boston whilst this case study is being taught for the first time today. I get the opportunity to share the EbonyLife story with the students and faculty in person, and to answer their questions about our journey.
I am literally pinching myself 😃
Pictured here with Professors Andy Wu and Feng Zhu, plus a few others for your viewing pleasure 😃😃😃
My sincere thanks to the HBS staff and the EbonyLife team for making this possible.”