Franca Choice: Leading the Way in Empowering Families and Strengthening Marriages
Francisca Isioma Echefu, also known as Franca Choice, is making a significant impact through her diverse roles as a Global Brand Ambassador, Event Host/MC, Certified Family and Couples Therapist, and Author.
Her entrepreneurial ventures, particularly her fashion line featuring Ankara peplums and waist trainers, have earned her the nickname #QueenPeplum.
Beyond her success in fashion, Francisca is deeply committed to supporting families and marriages. She founded EveryKoboVentures (EKV), a nonprofit organization registered with the Corporate Affairs Commission (CAC), which facilitates savings schemes allowing families to enjoy festive seasons with foodstuffs worth more than their savings or cash back without added interest. Her dedication to family values extends to Bedmatics101, a platform designed to help married couples, especially Christian couples, achieve fulfilling intimate relationships through daily tips, digital courses, and books.
Adding to her initiatives, Franca recently launched “Real Conversations, Real Wisdom: Bedmatics101 on the Streets.” This unique series takes to the streets of England to interview real couples about their marriage journeys, exploring the highs and lows, communication strategies, conflict resolution, and building trust. Each episode provides unfiltered insights and practical advice, aiming to inspire and strengthen relationships.
Francisca’s personal life is a testament to her professional values. Married for 16 years and a mother of four, she shares her family’s experiences through comedic skits on social media under the hashtag #TheChoiceFamilyTV, capturing the essence of a 21st-century African family in the UK. Upcoming projects include the launch of a Libido Booster for Married Couples in June and the annual 30-Day Virtual Prayer Marathon on TikTok and Facebook, which empowers women to unite in prayer for their husbands.
Francisca Isioma Echefu has also addressed the recent accusations concerning her initiative, EveryKoboVentures (EKV), and reaffirmed her commitment to transparency and integrity. EKV, a nonprofit organization registered with the Corporate Affairs Commission (CAC), has facilitated savings schemes for over four years, helping families enjoy festive seasons with foodstuffs worth more than their savings or cash back without added interest.
However, unexpected inflation and delays in loan repayments led to a temporary shutdown and refund delays, sparking damaging rumors online. Francisca has taken significant steps to address the situation, including refunding over half of the 45 million Naira owed, engaging security agencies, and sharing public assurances through social media.
Francisca continues her mission with upcoming projects, including the launch of a Libido Booster for Married Couples in June and the annual 30-Day Virtual Prayer Marathon on TikTok and Facebook. Despite relocating with her family a year before the incident, she clarified that the move was unrelated to the financial delays. Francisca remains dedicated to resolving the remaining refunds and continues to generate funds through her various professional endeavors, emphasizing the importance of maintaining trust and integrity. For more information and updates, visit EKV’s social media platforms on Instagram and Facebook.