By Yemisi Suleiman

In celebration of Africa Day on May 25, Instagram has launched its international and pan-African campaign “Made By Africa” Loved by the World’.

In a first, this year’s Instagram campaign celebrates women of impact, spotlighting four trailblazing women from the continent and diaspora – all of whom have built a global presence through their exceptional talents and passions across sports, entertainment and music.

Now in its fourth year, the women featured in this year’s 2024 Campaign participants come from Nigeria, South Africa, Kenya, and, for the first time, Egypt. Eniola Aluko, Bontle Modiselle, Victoria Kimani, and Tasneem Elaidy share their inspiring stories through four beautiful short films that highlight their accomplishments, challenges, and passions.

Shot in collaboration with five rising filmmakers: Haya Khairat from Egypt, Michael Rodriques from South Africa, Nyasha Kadandara from Kenya, and London-based Nigerian Aaliyah Mckay, alongside co-director Shehroze Khan, these films amplify the unique voices and stories of women who are changing the way Africa is viewed on the international stage.

As part of the campaign, Instagram is also partnering with local African content creators to host the third edition of its community challenge, ‘#ShareYourAfrica,’ bringing together emerging and established content creators to create a movement and celebrate what it means to be African.

Speaking about the campaign, Kezia Anim-Addo, Communications Director, Africa, Middle East, and Turkey (AMET) at Meta, said, “For the fourth year running, we are incredibly excited to shine a spotlight and celebrate just some of the amazing women from across the continent, who are having a remarkable impact globally.

These are women who are helping to shape the female African narrative and inspire change in football, music, entertainment, and culture. Instagram is deeply rooted in culture and connection, and we know that our platform is ideal for showcasing passions and creativity while inspiring a global audience.