Papaya Ex Secures ₦40 Million Ambassadorial Deal with Platnova
Continuing her rise as one of Nigeria’s most bankable influencers, Papaya Ex has signed a ₦40 million ambassadorial contract with Platnova, a premium lifestyle brand known for its luxury streetwear and accessories.
Platnova has built a reputation as a brand for trendsetters, targeting Africa’s young and fashionable demographic. Papaya, with her ability to set trends and spark conversations, was a natural fit.
The deal was sealed after a Platnova campaign went viral when Papaya casually featured their products during one of her live sessions.
The engagement numbers surpassed expectations, convincing the brand to make her their official ambassador.
A Platnova marketing executive explained: “Papaya Ex embodies what Platnova stands for: boldness, visibility, and the courage to lead trends instead of following them.”
In her words, Papaya added: “This partnership shows that influence is not just about numbers, it’s about culture. Platnova is culture, and so am I.”
