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Fashion & Style
Home›Fashion & Style›A REVIEW ON REDEFINING AFRICAN FASHION

A REVIEW ON REDEFINING AFRICAN FASHION

November 2,2024
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By Yemisi Suleiman
How does a brand created by a genius look? Well, an answer to that question would be to take a sneak peek at the creative work at Geovante, a contemporary fashion brand established in Accra, Ghana, in 2019.

Its founder, George Eshun, entered the fashion industry at the age of 13. With exacting detail and incredible talent, he began by watching his seamstress mother and began to refashion her Kente cloth, recreating the traditional piece into separate dresses.

Having no formal education, with commitment to design and mentorship from his mother, who is a fashion designer herself, he has created a unique brand within the Ghanaian and African fashion world.


Geovante remains faithful to its mission of changing the status quo when it comes to the expected style of dressing for Ghanaian and African women. It explores a blend of contemporary designs and Ghanaian culture and artisan techniques.

In this article, we will be looking at Geovante’s 2024 collection.


This first look plays with contrast, texture, and a little bit of quiet attitude, a tailored two-piece that leans into structure but doesn’t forget to shine.
Let’s start with the blouse. There is a sheer mesh base layered under a tailored pinstriped bodice, and that combo immediately brings tension in the best way.

The mesh is sparkly, see-through, and fitted. It hugs the arms and upper chest like a second skin, softening the whole look while adding just enough glimmer to keep things interesting. Sitting on top is a structured bodice that’s part blazer, part corset. clean front, sharp edges, and finished with a row of gold buttons that line up like they mean business.

It feels almost like two personalities in one top: soft and showy on the sleeves, structured and serious at the core.


That said, the neckline’s transition between mesh and pinstripe could be smoother. Right now, the two parts feel slightly separate, like a good idea that stopped just short of being great.

A lower cut to reveal more mesh, or a longer pinstripe overlay that blends deeper into the sheer base, could bring more flow.
Moving to the trousers, the match is on point. Same pinstripe fabric, cut into wide legs that fall with ease. They don’t fight for attention, but they still hold their own. The fit from the waist down is flattering, and the vertical lines do what they do best, elongate. The trousers also feature flap pockets at the hip that add structure while giving the eye something to land on. It breaks the line just enough to avoid looking too uniform. It’s practical, but with polish.


From the front, the look is clean. From the back, it’s mostly consistent, the sheer sleeves wrap around nicely without interruption, and the pants continue to fall smoothly. But there’s a horizontal strip of pinstripe fabric at the upper back that feels… undecided. It echoes the bodice in front, but on its own, it reads more like a patch than a plan. A more integrated approach, maybe turning it into a back panel or merging it with the waistline could tie it together better.


And then there’s the length. The pants are almost too generous, the extra fabric pools slightly at the hem, which undercuts the clean vibe the rest of the look is giving. Just a light hem adjustment would sharpen it up completely.


Generally, this is a good, dressed-up outfit with intelligent contrast and thoughtful cutting. Make a few minor tweaks mostly with blending and length and it’d change from cool to readily pointed.


The second outfit starts out with a neat, boxy shape with short sleeves and a flat neckline, no surprises, just a neat, no-nonsense form. The pinstripe fabric makes it crisp, semi-formal, as if you’d wear something like that to a not-too-entirely-stuffy art exhibition or a networking event where you actually like the people. It’s elegant, for sure, but perhaps almost too nice. Putting in a dropped shoulder that falls just a bit, or a side slit at the hem, would open it up, give it some character.


Now for the twist, the shorts are layered over the trousers. It’s a move, a bold one. It nods to androgyny, flirts with utility, and instantly adds edge. But they’re sitting in an awkward position at the moment. The fit does look a bit stiff, and the bagging over the hips isn’t doing the silhouette any good. Raising the waistline slightly and slimming the sides could perhaps make the look more streamlined. Maybe throw in a cargo-style flap or some contrast stitching while we’re at it, something that says, “Yes, I meant to do this.”


The trousers underneath do most of the heavy lifting here. Wide-leg, easy, and surprisingly elegant, they’re what gives the outfit movement and structure. But the back slit? That’s the real MVP. It takes a covered-up silhouette and adds just the right amount of bite. It’s subtle, but you clock it. The slit could even go a bit higher or play with asymmetry between legs. If we’re leaning into drama, let’s lean.


Fabric-wise, the cobalt blue is a win, vibrant, confident, and not at all shy. But the material itself feels a bit too stiff, especially with all the layering going on. It holds shape, sure, but it doesn’t quite flow. A fabric blend with a bit more drape, maybe something soft like a cotton-viscose mix could elevate the whole thing, letting it move instead of just sit.


From the back, there’s some quiet drama. The top stays plain and simple maybe too simple, while the trousers bring that high slit action that catches light and lets a little leg peek through. But those short layers? They kind of kill the vibe from behind as well. They add bulk and cut off the nice flow that the trousers are trying to convey. Trimming the shorts a bit or tapering them at the sides would give the trousers room to shine. And since we’re already going strong with the slit, a curved seam or back yoke on the top wouldn’t hurt, just to give the upper half a little shape and balance.


As for styling, it’s minimal, which mostly works. But the footwear could’ve pushed harder. A statement sandal, chunky sneakers, or even a sharp boot could’ve added contrast and some edge. And while the look works as a set, breaking it apart could be fun too. That top with a denim midi? The trousers with a crop top? Instant attitude.


Altogether, it’s a daring set with cool ideas, just needs a little tweaking to fully land. But the bones? Solid.

Let’s start with the cropped jacket-like top of the third outfit. It is one of those pieces that tiptoes between lounge and luxury wear without falling flat. The relaxed sleeves and satin-smooth material give it a relaxed, unstuffy loveliness that shines under light. The panelled front keeps it from falling into bathrobe territory with enough shape to keep things interesting. The length is also spot-on, landing right where it should balance the drama of the skirt.


All of which is to say, there is room. A modification with slightly more fitted sleeves or an option for a cuff could be a sanity-saver for those who prefer a cleaner, more pointed finish. Even the neckline could play with a little danger maybe a little deeper cut or the edges trimmed off for that clean-lined, modern look. Right now, it feels a bit safe. Styling-wise, it’s begging for a minimalist belt, or a layered necklace set to break up all that sheen happening up top. It would instantly pull the look together.


Now, onto the skirt, which, honestly, is doing its job very well. It’s giving quiet drama without screaming for attention. The high-low hem saves it from predictability and adds great movement. It’s formal without being stiff, airy without losing shape. But if we’re being picky (and we should be), the hemline could use a little polish. In a few spots, it reads wobblier than intentional, and on a look this clean, that matters. Also, can we just campaign for pockets in every skirt at this point? Imagine slipping your hands in while gliding through a room, instant cool factor.


The sleeves on the jacket-like top carry that relaxed, roomy vibe, which works beautifully with the fabric’s soft sheen. They drape well and add that effortless, just-threw-this-on quality. Still, a cropped length or a slit at the wrist could inject a bit of extra character. Even a touch of embroidery or subtle texturing on the cuffs would link it back to the African-inspired narrative without being heavy-handed.


As for the fabric, the satin-like finish is a solid pick for this kind of statement set. It catches the light in all the right places but has a habit of highlighting every fold and crease not ideal for movement-heavy moments. A lighter satin or a silk blend might soften the overall feel, especially at the back, where it looks a little bulky from some angles. A matte version for a capsule drop could also give this design a fresh, modern twist.


Now, the back view. Clean, sure but a little too quiet. The top’s seamless back panel works for keeping it minimal, but it misses the chance to offer something memorable. A subtle horizontal seam, back pleat, or even a delicate embroidered motif just beneath the collar would link it back to the brand’s Afro-inspired roots. The skirt, too, while it falls gracefully, reads a bit flat from behind. A serious flare or a soft back slit could allow for movement and break up that stripe of satin. Additionally, a black belt detail on the jacket (sewn-in or removable) could offer just enough depth without making things too complicated.


Lastly, this look would benefit from a statement-from-behind moment. A sculptural earring, a beautifully braided updo with hair jewellery, or even a sleek hairpin would tie the whole story together when viewed from every angle. It’s one of those outfits you should be able to admire coming and going and with a few tweaks, it could get there.
In essence, Geovante’s collections express a brash voice and a bold sensuality, defining garments that empower women to be secure in their individuality and fashion sense. Through lavishly blending tradition with innovation, Geovante is creating a new benchmark for African fashion, captivating audiences with its own unique story and signature pieces.

TagsGeorge EshunGeovante’s 2024 collection
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