Afrocentrism by Midetush: A Fearless Rebirth of Yoruba Grace
By Rita Okoye
With Afrocentrism, Midetush breakout menswear collection at Leicester Fashion Week, the designer delivers a statement that’s as rooted as it is forward-looking. This is Yoruba cultural dress, pulled apart and reassembled with intention — no clichés, no caricature.
From the first look, you know what time it is: earth-toned tailoring, bold striped infusion, reimagined Aso-Oke, and cowrie detailing that doesn’t scream but whispers. This is design for the man who knows culture isn’t something you perform — it’s something you wear, quietly and boldly.
The red-and-beige striped jacket? Instant classic. Tailored to the bone and styled with tailored beige trousers and a clean satchel matching the shoes. No buba. No sokoto. Just respect — and edge. Midetush shows you how to nod to heritage without getting trapped in it.
Throughout Afrocentrism, there’s a rhythm that feels both coastal and global. Fishing nets become texture. Soil tones become palette. Every piece moves like it has a story to tell — and a place to be. Lagos. London. Wherever the modern Black man is rewriting the rules.
This isn’t wax print for Instagram. It’s fashion with memory — and momentum.
