Words by- Josephine Agbonkhese

Renowned beauty entrepreneur and Chief Executive Officer of Dabota Cosmetics, Dabota Lawson, needs almost no introduction. A former beauty queen, having won Miss Nigeria UK in 2010, Lawson stands tall as one of the very few black women striving to establish diversity and inclusivity in the beauty industry globally, by ensuring the availability of products suitable for all women of colour.

The author of From Likes to Launch, a book that seeks to help guide aspiring entrepreneurs, Lawson’s commitment to empowering aspiring entrepreneurs in recent years has seen her traverse the globe, especially in her role as brand ambassador for EATOW (Embracing All Tones of Women) Global— a platform that seek to empower African beauty entrepreneurs to connect, learn, and scale their businesses globally.

In this exclusive interview with Allure, the doting mother of one recounts her journey into the beauty industry, delves into issues in the industry, her childhood, lifestyle, aspirations and more. She also talks about her new role as a cast on the Season 3 of The Real Housewives of Lagos.

What’s your earliest memory of beauty?

My earliest memory of beauty dates back to my childhood, and it was largely influenced by my mother. She was a fashion designer, and watching her create stunning outfits, experiment with fabrics, and pay close attention to detail in styling truly shaped my perception of beauty. I remember sitting by her side, fascinated by how she transformed materials into elegant pieces. She also had an incredible collection of makeup, and I would often play with her lipsticks and eyeshadows, eager to explore the world of colours. Those moments taught me that beauty isn’t just about appearance—it’s an art form, a means of self-expression. That early exposure stayed with me and influenced my career path in many ways.

How did your journey into the beauty industry and career path take off formally?

My journey into the beauty industry started at a very young age. I began modeling when I was just five years old, which gave me early exposure to the world of fashion and beauty. Over the years, I worked with different brands, gaining firsthand knowledge of the industry. However, a significant turning point came in 2010 when I won Miss Nigeria UK. That title gave me a platform to explore my passion for beauty and entrepreneurship.After moving back to Nigeria, I saw a gap in the beauty industry—many high-quality international beauty products were not readily available, and local brands weren’t as inclusive as they could be. That realisation led me to establish Dabota Cosmetics in 2015, with the goal of providing premium, accessible, and inclusive beauty products for Nigerian women.

What were the most important factors you considered while creating your line of products?

The most important factors were quality, inclusivity, and safety. I wanted to create products that not only enhanced beauty but were also safe for all skin types. Many beauty products in the market contain harmful chemicals, and I was determined to provide a healthier alternative. I also prioritised inclusivity. African women have unique skin tones and needs, and I wanted my products to reflect that diversity. I spent a lot of time researching and testing formulations to ensure they catered to different complexions and skin concerns.Lastly, affordability was key. I wanted my brand to be luxurious but still accessible to everyday women who value quality beauty products.The revenue generated in the beauty and personal care market in Nigeria is projected to reach US$10.17bn by 2025, while countries like the US are already generating revenues worth US$104.74bn.

What steps must be taken for Nigeria to level up?

Nigeria has a massive market potential, but to fully maximise it, we need to focus on three key areas: investment, innovation, and infrastructure. First, we need to invest in local production and manufacturing. Many beauty brands in Nigeria still rely on importing ingredients and packaging, which drives up costs. If we can build more factories and source more raw materials locally, we can become more competitive globally. Second, innovation is crucial. We need to keep up with global beauty trends, invest in research and development, and create unique products that stand out in the global market. Finally, we need better policies and regulations to support the beauty industry. Many entrepreneurs struggle with inconsistent policies, heavy import duties, and lack of funding. If the government and private sector collaborate to address these challenges, Nigeria’s beauty industry can scale up significantly.

What challenges call for urgent attention right now in the industry?

One major challenge is funding; we need more financial support, grants, and mentorship programs. Another pressing issue is product standardisation. There are too many counterfeit beauty products in the market, which affects both consumer trust and the reputation of local brands. Strengthening regulations and ensuring only quality products reach the market should be a priority.

How has collaboration worked for women in your industry?

Collaboration has been a game-changer. Women in the beauty industry are now supporting one another more than ever. A great example is the EATOW Global platform, which helps small beauty businesses grow and refine their brands on a global scale.When women in this industry come together—whether through mentorship, partnerships, or brand collaborations—we create bigger opportunities for ourselves. Instead of competing, we are lifting each other up, which is truly inspiring.

Talking about mentorship, on your part, how supportive of emerging talents have you been?

I believe in giving back and mentorship. I’ve shared my personal experiences through my book, From Likes to Launch, to help guide aspiring entrepreneurs. I also actively support new brands and startups by offering advice and promoting them when I can.

Why should natural and organic beauty products matter to cosmetic manufacturers?Natural and organic beauty products are the future. Consumers are becoming more conscious of what they apply on their skin, and they want safer, eco-friendly alternatives. Brands that fail to adapt to this trend risk losing relevance in the market.

What did you wish you knew before toeing this path?

I wish I had known how resilient I needed to be. The beauty industry is glamorous, but behind the scenes, it requires hard work, patience, and constant innovation.

What brought you to “The Real Housewives of Lagos,” and what should we expect?

I wanted to step out of my comfort zone and show a different side of myself beyond business. Expect to see my journey; balancing entrepreneurship, motherhood, and personal life.Let’s talk about your childhood.

What was growing up like, and in what city did you grow up?

I grew up in Nigeria in a large family of 10 siblings. Being part of a big household meant that life was always lively and full of energy. There was always something happening, and I learned early on the importance of sharing, patience, and understanding different perspectives. My childhood was a mix of creativity and discipline. My mother was a fashion designer, and I was always surrounded by fabrics, sketches, and sewing machines. Watching her work so passionately planted the seed of entrepreneurship in me. My father, on the other hand, instilled in me the values of hard work and resilience. At the age of 16, I moved to the UK to further my education. The transition was a big cultural shift, but it exposed me to new opportunities and perspectives. Studying abroad expanded my worldview and prepared me for the path I would eventually take in the beauty and business industries.

Your most memorable moment would be?

I have had many memorable moments in my life, but one that truly stands out was winning Miss Nigeria UK in 2010. It was such a defining experience because it validated my dreams and showed me that I was capable of achieving anything I set my mind to.The competition wasn’t just about beauty; it was about intelligence, confidence, and representation. Winning the title opened doors for me, allowing me to network with influential people, explore my passion for the beauty industry, and step into the world of business with greater confidence. Another unforgettable moment was the launch of Dabota Cosmetics. Seeing a dream I worked so hard for come to life was an incredibly emotional and fulfilling experience.

What takes your time when not working?

When I’m not working, I make it a priority to spend quality time with my family, especially my daughter. Being a mother is one of the most rewarding aspects of my life, and I cherish every moment with her.I also love traveling. It’s not just about relaxation—it’s about gaining new experiences, meeting new people, and drawing inspiration from different cultures. Traveling has given me insights into global beauty trends and business strategies that I’ve applied to my own brand. Reading is another passion of mine. Whether it’s books on business, self-improvement, or beauty trends, I believe in constantly learning and evolving. Knowledge is key to staying ahead in any industry.

Who has been your biggest influence in life?Without a doubt, my mother has been my biggest influence. Watching her build her fashion business from the ground up showed me what it means to be passionate, hardworking, and determined. She wasn’t just a businesswoman; she was a visionary who had a deep understanding of creativity and discipline. She taught me the importance of persistence, quality, and innovation—lessons that I’ve carried into my own journey as an entrepreneur. Apart from my mother, I’ve also been inspired by global beauty entrepreneurs and female business leaders who have shattered barriers and built successful brands. Women like Pat McGrath and Rihanna have shown that you can create beauty products that are both luxurious and inclusive.

What’s style to you?

To me, style is confidence. It’s about wearing what makes you feel good, regardless of trends. I believe that true style is not just about clothes—it’s about how you carry yourself, how you express your personality through fashion, and how you own your space. My style is a mix of classic elegance and modern sophistication. I love timeless pieces that exude grace, but I’m also not afraid to experiment with bold and contemporary looks. I believe in dressing for the occasion and always looking polished, whether I’m in casual wear or attending a high-profile event.

What’s your most cherished fashion accessory, and why?

I would say a statement handbag. There’s something about a beautifully crafted handbag that ties an entire look together and adds that extra touch of sophistication.I see handbags as an investment. A well-made bag is not just a fashion statement but a reflection of personal style and can last for years. Apart from handbags, I also love jewelry. A good pair of earrings or a bold ring can instantly transform even the simplest outfit.

What book would you recommend for anyone aspiring to grow in the beauty and personal care industry, and why?

I would recommend my own book, From Likes to Launch. It’s not just a book—it’s a guide that walks aspiring beauty entrepreneurs through the process of turning their ideas into successful businesses. Apart from my book, I would also recommend The Beauty Myth by Naomi Wolf. It provides a thought-provoking look at how beauty standards have evolved and how they influence the industry.

What do you look forward to?

I look forward to expanding Dabota Cosmetics on a global scale. I want Dabota Cosmetics to be a household name, known for quality, inclusivity, and innovation. I’m also excited about mentoring more women in business. I believe that when women support each other, we all rise. On a personal level, I look forward to continuing to grow, evolve, and explore new opportunities.