Stanley Okeke is the managing partner of Magic Illuminaxions and joining forces with his brother, Kingsley Okeke, they have been able to create a brand on its way to compete with other global brands around the world.

Stanley Okeke

In this interview with Allure, Stanley Okeke talks about building a business with his brother, Kingsley Okeke and the curves that have so far been enlightening.

How has it been running Magic illuminaxions with your brother so far?

It has been a cool ride so far. It hasn’t really been easy with the challenges of running a business in Nigeria. But doing it with him has been worth it.

What are some of the challenges you guys have experienced running a business in Nigeria?

A ton! Incurring high cost on diesel as the business needs the power to run effectively. Bad road network and traffic which makes delivery to customers quite difficult sometimes. But in all, we have been able to improvise in some areas and rise above the challenge.

What have you learnt in your time running Magic illuminaxions with your brother?

I have been able to emulate so many things from him, as he is someone that is open minded towards learning new things, especially if it is something that will help scale Magic Illuminaxions. One thing that will stand out for me is his ability to endure pain. As a startup in Nigeria, you are not always equipped with all you need to scale and it can be depressing sometimes. But seeing him having a high tolerance for pain in business and still move anyway, is inspiring and has rubbed off on me also.

Who are some of the people that have inspired you since you started this entrepreneurial journey?

Quite a number of them, but I’ll pick Akin Alabi. I’m always inspired by reading his story as it gives me hope that despite how challenging It can be to scale a business in Nigeria, it is still possible. His story gives me hope.

What’s your dream for Magic illuminaxions?

Being a global brand. That has been our goal. And we are on way to achieving it, one step at a time.