Vanguard Allure

Top Menu

  • Vanguard

Main Menu

  • Home
  • Allure Magazine
    • Features
    • Magazine
    • Profiles
  • Allure TV
  • Celebration
    • Fashion & Style
    • Weddings
    • Lifestyle
    • Events
  • Wellbeing
    • Allure Woman
    • Healthy Living
    • Beauty
  • Happiness
    • Food
    • Shopping
    • Travel
    • Relationships
    • Career
  • News
  • Vanguard

logo

Vanguard Allure

  • Home
  • Allure Magazine
    • What Eye See: Aduragbemi Okeyemi’s Journey Through the Art of Black-and-White Photography

      April 29, 2026
      0
    • MIKE ADENUGA… A QUIET COLOSSUS @ 73

      April 26, 2026
      0
    • Bovi and Nomzamo: AMVCA's new reveal

      April 19, 2026
      0
    • Bola Obileye on Purpose, Power and the Art of Fashion

      April 16, 2026
      0
    • Dr Bernardette Nwokoro shines at 100 Iconic Personalities of the year 2026

      April 13, 2026
      0
    • Favour Erere Eyeoyibo: Many hats one calling

      April 5, 2026
      0
    • Nollywood YouTubers redefining entertainment

      March 30, 2026
      0
    • MISKAY and Hilda Baci Launch Signature Collection in Lagos

      March 27, 2026
      0
    • Must a woman change her surname after marriage?

      March 13, 2026
      0
    • Features
    • Magazine
    • Profiles
  • Allure TV
  • Celebration
    • Fashion & Style
    • Weddings
    • Lifestyle
    • Events
  • Wellbeing
    • Allure Woman
    • Healthy Living
    • Beauty
  • Happiness
    • Food
    • Shopping
    • Travel
    • Relationships
    • Career
  • News
    • EDEN REBORN: ‘Glamgirl By Sefiya’, A Couture Fantasy Where Fashion Becomes Mythology

      June 3, 2026
      0
    • Seinde Signature Introduces Luxury Perfume Bar Experience in Ikoyi

      May 7, 2026
      0
    • Seinde Signature Hosts Sarah Baker in Landmark Multi-City Fragrance Premiere in Nigeria

      April 14, 2026
      0
    • Faith Morey Takes The Grace Circle Beyond Borders with Accra Edition

      April 11, 2026
      0
    • World Autism Day: Foundation calls for early intervention in Children

      April 7, 2026
      0
    • Belaire and Stars Shine at Yemi Alade’s Yem Beauty Launch

      April 5, 2026
      0
    • Faith Morey Introduces The Grace Circle to Lagos

      March 8, 2026
      0
    • Jobberman Pushes Inclusive Hiring at HR Fusion - Pink Edition

      February 25, 2026
      0
    • Application for Lifesaver Intervention Initiative leadership certification course opens

      February 23, 2026
      0
  • EDEN REBORN: ‘Glamgirl By Sefiya’, A Couture Fantasy Where Fashion Becomes Mythology

  • Foundation, OPAY supports 1,000 Osun students with back-to-school outreach

  • I’ve visited seven countries since last year— Olabanke Subair

  • Self-Advocacy: A Pivotal Tool Of Healing In Mental health

  • Stress and Smoke: The Quiet Addiction We’ve Mistaken for Relief

Fashion & StyleNews
Home›Fashion & Style›Rihanna breaks ground, becomes first woman to create an original brand, Fenty, at LVMH

Rihanna breaks ground, becomes first woman to create an original brand, Fenty, at LVMH

May 10,2019
Share:

Rihanna has once again, struck gold, as she announces a line with iconic French fashion house LVMH, Fenty.

On Friday, LVMH Moët Hennessy Louis Vuitton, the world’s largest luxury group, confirmed not only that the fashion line created by Rihanna was becoming part of its fashion conglomerate.

The line, which will be launching in the next few weeks will irrevocably change the face of fashion, forever.

Rihanna will become the first woman to create an original brand at LVMH, the first woman of color at the top of an LVMH maison, and her line will be the first new house created by the group since Christian Lacroix in 1987.

It joins other luxury brands as Dior, Givenchy, Celine and Fendi and positions Rihanna as a breakthrough designer on a number of levels.

In a statement released by the LVMH group, they said: “LVMH has partnered with Robyn Rihanna Fenty to create a new luxury Maison that will be based in Paris. The new Maison, named Fenty, is centered on Rihanna, developed by her, and takes shape with her vision in terms of ready to wear, shoes and accessories, including commerciality and communication of the brand. Fenty will debut this Spring 2019.”

In an Instagram post announcing the partnership, Rihanna said: “Big day for the culture. Thank you Mr.Arnault for believing in this little girl from the left side of an island, and for giving me the opportunity to grow with you at @LVMH . This is proof that nothing is impossible. Glory be to God. ”

Robyn Rihanna Fenty declared: “Designing a line like this with LVMH is an incredibly special moment for us. Mr. Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits. I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together.”

Bernard Arnault, Chairman and CEO of LVMH, added: “Everybody knows Rihanna as a wonderful singer, but through our partnership at Fenty Beauty, I discovered a true entrepreneur, a real CEO and a terrific leader. She naturally finds her full place within LVMH.

To support Rihanna to start up the Fenty Maison, we have built a talented and multicultural team supported by the Group resources. I am proud that LVMH is leading this venture and wish it will be a great success.”

TagsAllureFashionFentyfirst womanLVMHnewsoriginal brandRihannaVanguard
Previous Article

It’s A Boy! Kim Kardashian and Kanye ...

Next Article

Diddy breaks down, admit Kim’s death still ...

0
Shares
  • 0
  • +
  • 0
  • 0
  • 0
  • 0

Related articles More from author

  • Allure MagazineLifestyle

    Ex-beauty Queen, Helen Prest-Ajayi still a beauty @59

    September 18, 2018
    By CHIOMA
  • Entertainment

    Veteran singer, Daddy Showkey hints that some people are after his life

    July 16, 2018
    By CHIOMA
  • Davido to make acting debut with upcoming Docu-series "David" on Netflix
    News

    Davido refunds 800k allegedly taken by aide from herb vendor

    April 28, 2023
    By joy onuorah
  • Allure MagazineNews

    South African Baby Snatcher Jailed For 10 Years

    August 16, 2016
    By allure1
  • Allure MagazineEntertainment

    Actors, Alexx Ekubo, IK Ogbonna, Yomi Casual step out in style to collect PVC

    July 8, 2018
    By CHIOMA
  • News

    DJ XGee who allegedly commits suicide, laid to rest

    January 4, 2019
    By allure1
0

  • EntertainmentTrending

    ‘I Started Starboy Entertainment In My Living Room’ – Wizkid

  • CelebrationRelationships

    Actor, Gideon Okeke celebrates mum whose birthday is today

  • Allure MagazineNews

    Lord’s Chosen Church arrest comedy crew over video mocking their ministry

  • 5312
    Followers
  • 0
    Likes

Timeline

  • June 3, 2026

    EDEN REBORN: ‘Glamgirl By Sefiya’, A Couture Fantasy Where Fashion Becomes Mythology

  • June 3, 2026

    Foundation, OPAY supports 1,000 Osun students with back-to-school outreach

  • June 1, 2026

    I’ve visited seven countries since last year— Olabanke Subair

  • May 31, 2026

    Self-Advocacy: A Pivotal Tool Of Healing In Mental health

  • May 31, 2026

    Stress and Smoke: The Quiet Addiction We’ve Mistaken for Relief

Categories

Subscribe to our Newsletter

Sign up to receive email updates and to hear what's going on with our magazine!

  • Recent

  • Popular

  • Comments

  • EDEN REBORN: ‘Glamgirl By Sefiya’, A Couture Fantasy Where Fashion Becomes Mythology

    By allure
    June 3, 2026
  • Foundation, OPAY supports 1,000 Osun students with back-to-school outreach

    By Temitope
    June 3, 2026
  • I’ve visited seven countries since last year— Olabanke Subair

    By CHIOMA
    June 1, 2026
  • Self-Advocacy: A Pivotal Tool Of Healing In Mental health

    By CHIOMA
    May 31, 2026
  • Chioma Jesus, Sammie Okposo, Midnight Crew set for #THUGGLA2018

    By CHIOMA
    April 24, 2018
  • American rapper, Kendrick Lamar wins Pulitzer prize for 2017 ‘Damn’ album

    By CHIOMA
    April 17, 2018
  • Afrobeat singer, Seun Kuti drops new album titled ‘Black Times’ 

    By CHIOMA
    April 23, 2018
  • Actor, Yul Edochie declares intention to run for presidency

    By CHIOMA
    April 23, 2018

Entertainment

  • January 3, 2026

    Olajide Ajose, Davido, Omoni Oboli Make Visibility 50 Africa List

  • November 21, 2025

    Evia Simon Unveils New Christmas-Themed Film Project

  • October 22, 2025

    Davido Becomes Osun State’s Chairman of Sports Trust Fund 

  • October 21, 2025

    Iyabo Ojo welcomes daughter, grandson back to Nigeria

  • October 5, 2025

    Imisi crowned winner of Big Brother Naija Season 10

Follow us