After her sex tape was leaked, controversial Nigerian songstress Tiwatope Savage simply known as Tiwa Savage has reportedly lost four endorsement deals.

Tiwa Savage has been trending for the good and bad reasons for a few days on social media. Tiwa Savage has been trending on social media after her sex tape was leaked into the public domain a few days ago. Although the topic on Tiwa’s sex tape has minimized, the tag is still there.

Amidst the leakage of Tiwa’s sex tape, another reason why she is trending is how her album with American artist Brandy is trending.

Tiwa has topped the American music chart. One of her songs on her album “somebody” has been trending on all social media platforms.

However, there’s bad news for the songstress as it has been reported that companies who signed Tiwa Savage on their products and goods have withdrawn their endorsement deals from the artist after her sex tape was leaked on social media.

Tiwa Savage has lost four endorsement deals from Cadbury, a beverage company, Pampers, a diaper company, Glo a network service and one other over her leaked sex tape.

Veteran Nigerian actress, Georgina Onuoha has reacted to reports of Tiwa Savage allegedly losing four endorsements over her leaked tape.

In a lengthy post on Instagram, Georgina wrote;

“Sad if this is true. Personally as Georgina, I pray Tiwa pulls through this. She is immensely talented and gifted.

She has the world stage on her laps.

She did not commit a crime, she is the victim but damn my colleagues did her a disservice with their “A Queen I stand” rhetoric.

We all should learn to weigh issues critically before our support becomes an indictment of the person we are trying to support.

She took the initial step of going public about her being blackmailed. Which was proactive and smart of her. My ill-informed colleagues did her a disservice.

The narrative should have been, “Say No to Blackmailers who breached her privacy. Instead, their ignorance came off as celebratory of her mistakes.

They did Tiwa bad. I’m still praying for her to get us a Grammy soon. She will rise from this.

According to PR EXPERT Lauretta, Sometimes not all publicity is good publicity. Kim Kardashian went on an apology tour on every TV and significant talk show in America and issued public apologies to save her brand 15 years ago.

Tiwa is no longer a Nigerian brand; she is a global brand. I hope she pulls through this, learns her lessons, and apologizes for this mistake.

If I were on her PR team, I would suggest a public apology, most of you will say it’s not needed, as her bla bla bla did not leak the tape. Still, if you understand PR, you will appreciate that an apology is necessary to her family-oriented fans, she apologies for letting such happen to even get to the media whilst also playing the victim because she is still the victim and then move on.

Do you know that with all the popularity Kim K has that some brands will never use her as their ambassador?

You might say she doesn’t need it but trust me her team wishes those brands will contact her.

Read more articles etc. friends!

There is a reason why we should all be careful in this life.

Yes, we all make mistakes but for every action there are some consequences. (My favorite line to my children)

I am paying for some mistakes I made in the past (not se*x tapes lol) but I learnt from them, apologised where necessary and faced the consequences and moved on.”