By Yemisi Suleiman

In the heart of Makurdi, Benue State, a quiet revolution is taking place in the fashion industry, and at the helm of this movement is Mshelia Jamilu Jamal, the visionary creative director of Dericks Dim Fashion House and the mastermind behind Men Fashion Week Benue (MFWB).

From humble beginnings to establishing one of the top-leading fashion brands in Nigeria’s Middle Belt, Jamal’s journey is a testament to passion, perseverance, and innovation.

From Dream to reality, Dericks Dim Fashion House started as a small workshop in Makurdi, driven by Jamal’s love for fabrics, patterns, and the desire to redefine men’s fashion. Unlike the glitzy fashion houses of Lagos or Abuja, Jamal’s atelier was modest but filled with creativity and dedication.

Over time, the label gained recognition for its unique blend of traditional and contemporary designs that catered to the stylish modern man while honoring local aesthetics.

What set Dericks Dim apart was Jamal’s attention to detail and his ability to translate the vibrant culture of Benue into wearable art. His collections celebrated the rich Tiv, Idoma and Igede heritage, weaving traditional motifs into sleek, modern silhouettes. As word spread, the fashion house began attracting clients from across the Middle Belt and beyond, cementing its reputation as a beacon of quality and originality.

In 2021, Jamal took a bold step that would transform Benue’s fashion landscape – he launched Men Fashion Week Benue (MFWB). The event was not just another fashion show; it was a groundbreaking platform dedicated solely to men’s fashion, a niche often overlooked in the Nigerian fashion scene.

The idea was born from Jamal’s observation of the untapped potential within men’s fashion and the need to provide a stage for up-and-coming designers in the region. “Benue has an abundance of creative talent, but opportunities were scarce,” Jamal said. “MFWB was my way of creating a platform where local designers could showcase their work and connect with the larger fashion industry.”

Since its inception, MFWB has grown into an annual spectacle that attracts designers, models, stylists, and fashion enthusiasts from across Nigeria.

Beyond the glitz and glamour of the runway, MFWB is a hub of learning and innovation. Each edition features a variety of activities aimed at nurturing talent and equipping designers with the skills they need to thrive in the industry. These include:

-Designer Training and Workshops: Renowned fashion experts and business leaders hold sessions on design techniques, fashion marketing, and brand management. Aspiring designers gain invaluable insights into the commercial side of fashion.
-Runway Shows: The highlight of MFWB is the electrifying runway events where designers unveil their latest collections. It’s not just a showcase – it’s an opportunity for designers to gain exposure and attract clientele.
-Networking Opportunities: MFWB provides a rare chance for designers to meet industry leaders, form collaborations, and access mentorship opportunities that can propel their careers forward.

The impact of MFWB extends beyond the fashion industry. By attracting visitors and participants to Makurdi, the event stimulates the local economy, benefiting hotels, transport services, and local artisans. Additionally, it boosts the profile of Benue as a cultural and creative hub, challenging the notion that Nigeria’s fashion excellence is limited to Lagos.

Moreover, the platform has given rise to a new generation of fashion designers who are now carving out their niches. Many MFWB participants have gone on to launch successful brands, contributing to job creation and the diversification of the state’s economy.

Mshelia Jamilu Jamal’s journey from a small workshop to the forefront of Nigeria’s fashion scene is nothing short of inspiring. His unwavering belief in the potential of Benue’s creative talent has reshaped the region’s fashion narrative, proving that with vision and dedication, great things can emerge from unexpected places.

As MFWB continues to grow, Jamal remains committed to his mission of fostering talent and elevating men’s fashion. For aspiring designers in Benue and across Nigeria, his story serves as a beacon of hope and a reminder that even the loftiest dreams can become reality with hard work and passion.

In Jamal’s words, “Fashion is not just about clothes – it’s about telling stories, preserving culture, and creating opportunities. Benue has so much to offer, and I’m proud to be part of that journey.”