Vanguard Allure

Top Menu

  • Vanguard

Main Menu

  • Home
  • Allure Magazine
    • Features
    • Magazine
    • Profiles
  • Allure TV
  • Celebration
    • Fashion & Style
    • Weddings
    • Lifestyle
    • Events
  • Wellbeing
    • Allure Woman
    • Healthy Living
    • Beauty
  • Happiness
    • Food
    • Shopping
    • Travel
    • Relationships
    • Career
  • News
  • Vanguard

logo

Vanguard Allure

  • Home
  • Allure Magazine
    • Hilda Baci: The Rising Star of Nigerian Cuisine

      March 25, 2023
      0
    • Female Influencers Cashing Out

      March 19, 2023
      0
    • IWD: Young Women Driving Tech

      March 12, 2023
      0
    • Buogo Obi-Oloketuyi: The Chic Carpenter

      March 5, 2023
      0
    • BOLANLE AND BUNMI NINALOWO: To Love And To Hold

      February 14, 2023
      0
    • Vanguard Personality Of The Year Awards 2022

      January 29, 2023
      0
    • Ruky Ogbetuo: From Fashion Writing To Prolific Designer

      January 21, 2023
      0
    • Bisola Alabi: Tech Savvy

      January 15, 2023
      0
    • Wumi Jubril - Providing Ultimate Wellness Experience

      January 13, 2023
      0
    • Features
    • Magazine
    • Profiles
  • Allure TV
  • Celebration
    • Fashion & Style
    • Weddings
    • Lifestyle
    • Events
  • Wellbeing
    • Allure Woman
    • Healthy Living
    • Beauty
  • Happiness
    • Food
    • Shopping
    • Travel
    • Relationships
    • Career
  • News
    • Porsche Executive reportedly divorcing partner of 16 years due to dementia

      Porsche Executive reportedly divorcing partner of 16 years due to dementia

      March 23, 2023
      0
    • 'Teni made people criticize me on social media' - Monalisa Stephen

      March 21, 2023
      0
    • Renowned English guitarist, Mick Slattery dies at 77

      Renowned English guitarist, Mick Slattery dies at 77

      March 21, 2023
      0
    • Whitemoney to sue BBN, real estate company over unfulfilled promise

      March 20, 2023
      0
    • Stop making statements that are oppressive and divisive -IK Osakioduwa urge Nigerians

      March 20, 2023
      0
    • How my dollar cash was stolen at Delta hotel -BBNaija's Phyna

      How my dollar cash was stolen at Delta hotel -BBNaija's Phyna

      March 17, 2023
      0
    • Olu of Warri, wife, joins world leaders to celebrate Commonwealth Day in ...

      March 16, 2023
      0
    • Amandla Ebeye reveals why she is changing name

      March 14, 2023
      0
    • Mercy Johnson's husband dedicates his Certificate of Return to her

      March 13, 2023
      0
  • Hilda Baci: The Rising Star of Nigerian Cuisine

  • Mack Zuckerberg, wife welcome third child

  • I make 40k$ from YouTube monthly – Broda Shaggi

  • Police called to Rihanna’s home as man attempts surprise proposal

  • Beyoncé, Adidas to end five-year creative partnership

NewsTrending
Home›News›Rights group threatens to sue acclaimed sex therapist, Jaruma, over ‘kayan mata’ product

Rights group threatens to sue acclaimed sex therapist, Jaruma, over ‘kayan mata’ product

February 10,2022
Share:

Joy Onuorah

The Human Rights Writers Association of Nigeria (HURIWA) has charged Jaruma, the embattled sex therapist, to show regulatory certifications for her “kayan mata” product or risk facing legal actions.

Jaruma sells “kayan mata” which, in Nigeria, are herbs or potions that act as love enhancers and aphrodisiacs.

They were originally used by married women to spice up sexual relations but have, over time, been peddled online as voodoo-like herbs for ladies looking to attract the attention of rich men or “secure” their man as Jaruma claims.

In the past weeks, Jaruma has been in a legal tussle with Ned Nwoko, the billionaire entrepreneur, over the product.

The sex therapist had made a case for the product’s efficacy and alleged its usage by Regina Daniels, Nwoko’s wife, in a social media row that prompted her arrest by the police and eventual arraignment for “criminal defamation”.

In HURIWA’s open letter made available to TheCable Lifestyle, the human rights group gave Jaruma a 72-hour ultimatum from February 9 to provide documents showing the regulatory approval for her product.

“We have observed with worries the controversies surrounding your business as a sex therapist and sales of a local aphrodisiac called kayan mata, which you claim are aimed at rescuing women from failed marriages,” the statement read.

“The evidence available seems to suggest that you are allegedly preying on impressionable women and as such has allegedly built an empire on the gullibility of desperate women.

“Can you contradict this allegation with empirical evidence and license from the Nigerian government?

“Allegations are rife of the use of voodoo and ‘juju’ dark magic alongside these products in order for your clients to successfully trap men and do their bidding after sexual encounters the male folk finds difficult to walk away from.

“Why is there a popular belief that your products can help young girls catch rich sugar Daddies? You have also portrayed that your ‘kayan mata’ which literally means a woman’s property is said to enhance love and intimacy and even make women receive expensive gifts from men out of inducement.”

HURIWA cited Section 419 of the Criminal Code stipulating the punishment for love scams and false pretenses.

The rights group, in the letter signed by Emmanuel Onwubiko, its national coordinator, also quoted Section 387 and 388 under the Penal Code that stipulates imprisonment for two years and/or with a fine to punish adultery.

It alleged that Jaruma’s clients are ladies seeking to win the hearts of married men, thus encouraging adultery.

“Adultery is a criminal offence under the Penal Code of Northern Nigeria. Although adultery is not prosecuted under the Criminal Code, it provides for redress if a spouse can prove that adultery occurred,” it added.

“We are not aware of any approval from NAFDAC. As such, selling of unlicensed love potion subject to permitted conditions under national or regional regulation and legislation is a crime and punishable.

“Are your products accredited? We are giving you 72 hours from the date of this publication to go to the media and repudiate the alleged efficacy of your products with an apology to the men and women you have allegedly induced.

“Failure to do so, we may very likely take legal steps to force relevant agencies to rise up and do their duty.

“Unless you show that your Kayan Mata is certified fit for consumption by NAFDAC (National Agency for Food and Drug Administration and Control) and the federal competition and consumer protection commission (FCCPC).”

Tagshuman rightsJarumajaruma empirenewsSextrending
Previous Article

Filmmaker, Ernest Obi, asks skit makers to ...

Next Article

UP, Payattide, Payarena, Hope PSPBank unveiled as ...

0
Shares
  • 0
  • +
  • 0
  • 0
  • 0
  • 0

Related articles More from author

  • EntertainmentNews

    Why male fans can’t take eyes off my boobs – Stella Idika, actress squeals

    April 21, 2018
    By RITA
  • Allure MagazineRelationships

    VALENTINE: Cool Sex Positions To Take

    February 12, 2018
    By allure1
  • EntertainmentmusicNewsTrending

    Tems, Burna Boy, Pheeelz, BNXN make Obama 2022 summer playlist

    July 27, 2022
    By joy onuorah
  • Allure MagazineFashion & Style

    How celebrities stepped out to celebrate African culture with president Macron

    July 4, 2018
    By RITA
  • EntertainmentmusicNews

    International star, Diddy reacts to Falz’ “This Is Nigeria”

    May 28, 2018
    By RITA
  • CelebrationEntertainmentHappinessTrending

    Kanayo O. Kanayo recounts humble beginning on 60th birthday

    March 1, 2022
    By joy onuorah
0

  • Allure MagazineNews

    Nollywood Actor, Blossom Chukwujekwu’s bride shows off her wedding rings

  • Allure MagazineFeaturesLifestyle

    BEAUTY AND THE BEAST

  • Healthy LivingNews

    LAGOS MOVES TO ERADICATE WASTES GENERATED DURING CONSTRUCTION, DEMOLITION

  • 5312
    Followers
  • 12744
    Likes

Timeline

  • March 25, 2023

    Hilda Baci: The Rising Star of Nigerian Cuisine

  • March 25, 2023

    Mack Zuckerberg, wife welcome third child

  • March 24, 2023

    I make 40k$ from YouTube monthly – Broda Shaggi

  • March 24, 2023

    Police called to Rihanna’s home as man attempts surprise proposal

  • March 24, 2023

    Beyoncé, Adidas to end five-year creative partnership

Categories

Subscribe to our Newsletter

Sign up to receive email updates and to hear what's going on with our magazine!

  • Recent

  • Popular

  • Comments

  • Hilda Baci: The Rising Star of Nigerian Cuisine

    By RITA
    March 25, 2023
  • Mack Zuckerberg, wife welcome third child

    Mack Zuckerberg, wife welcome third child

    By joy onuorah
    March 25, 2023
  • I make 40k$ from YouTube monthly - Broda Shaggi

    I make 40k$ from YouTube monthly – Broda Shaggi

    By joy onuorah
    March 24, 2023
  • Police called to Rihanna's home as man attempts surprise proposal

    Police called to Rihanna’s home as man attempts surprise proposal

    By joy onuorah
    March 24, 2023
  • Chioma Jesus, Sammie Okposo, Midnight Crew set for #THUGGLA2018

    By RITA
    April 24, 2018
  • American rapper, Kendrick Lamar wins Pulitzer prize for 2017 ‘Damn’ album

    By RITA
    April 17, 2018
  • Afrobeat singer, Seun Kuti drops new album titled ‘Black Times’ 

    By RITA
    April 23, 2018
  • Actor, Yul Edochie declares intention to run for presidency

    By RITA
    April 23, 2018

Entertainment

  • March 24, 2023

    I make 40k$ from YouTube monthly – Broda Shaggi

  • March 21, 2023

    ‘Teni made people criticize me on social media’ – Monalisa Stephen

  • March 21, 2023

    Singer Davido returns to social media, announces date for new album

  • March 21, 2023

    ‘Never give up’ – Yul Edochie writes open letter to Funke Akindele after election loss 

  • March 16, 2023

    Burnaboy to perform at Champions League final in Istanbul

Follow us