Joy Onuorah

The Ooni of Ife, Adeyeye Ogunwusi, has mapped out plans to establish a full-fledged film village in the ancient city of Ile Ife.

This was revealed by Ronke Ademiluyi, a representative of the monarch at the premiere of LADIRE; a Television Series coined to promote the traditional Tie & Die(Adire), which was held recently at the Grand Reception Hall of the Enuwa Royal Palace, Ile Ife.

According to the Chief Executive officer of Adire Oodua Textile Hub, who also doubles as the Executive Producer of the Ladire TV series, Ronke Ademuliyu, Ladire is a concept of the monarch, which they would turn into a 60 episode TV series showing on Africa Magic Yoruba.

“Ladire was conceptualized by the Ooni to see how to do more for the youths through the entertainment industry while we promote the trade and skills of tie & die (Adire).”

“I am glad that our fathers, mothers, and others who came here to watch the premiere today showed love and support.”

On behalf of the Ooni, the Sooko Omoniyi of the Source, Kemade Elugbaju, lauded the cast and crew for a job well done, stressing that the production is of international standard.

“What we see in Nollywood and Hollywood is not better than this, what this tells us is that we can go very far if we look inward and this is Kabiyesi’s advocacy since he became the Ooni.”

“Look at the costumes, locations, and characters, you will agree with me that they tell the stories beyond words of mouth. I give kudos to those involved in this and I call on Nigerians especially those of Oodua origin to support this work.”