Vanguard Allure

Top Menu

  • Vanguard

Main Menu

  • Home
  • Allure Magazine
    • Features
    • Magazine
    • Profiles
  • Allure TV
  • Celebration
    • Fashion & Style
    • Weddings
    • Lifestyle
    • Events
  • Wellbeing
    • Allure Woman
    • Healthy Living
    • Beauty
  • Happiness
    • Food
    • Shopping
    • Travel
    • Relationships
    • Career
  • News
  • Vanguard

logo

Vanguard Allure

  • Home
  • Allure Magazine
    • Beauty Tukura: Living Her Beautyful Life

      May 30, 2023
      0
    • When creatives gathered for International Designers And Design Conference in Lagos

      May 24, 2023
      0
    • Fans Pressure: Celebrities Nightmare

      May 21, 2023
      0
    • Young Elder Gcfr: Bridging Comedy And Morals

      May 14, 2023
      0
    • Susan Esisi:The Skin Beauty Advocate

      May 7, 2023
      0
    • Debola Deji-Kurunmi: Unlocking Potentials

      April 30, 2023
      0
    • Shareefah Abiola Andu: Breaking New Grounds

      April 23, 2023
      0
    • I inherited fashion talent from my mum - PJ Prejoys Jolomi Gedu

      April 21, 2023
      0
    • Ituah Ighodalo: An Exemplary Life @ 62

      April 16, 2023
      0
    • Features
    • Magazine
    • Profiles
  • Allure TV
  • Celebration
    • Fashion & Style
    • Weddings
    • Lifestyle
    • Events
  • Wellbeing
    • Allure Woman
    • Healthy Living
    • Beauty
  • Happiness
    • Food
    • Shopping
    • Travel
    • Relationships
    • Career
  • News
    • Highlights from Fashions Finest Africa Epic Show… Day 1

      June 4, 2023
      0
    • When creatives gathered for International Designers And Design Conference in Lagos

      May 24, 2023
      0
    • Jay-Z and Beyonce purchase most expensive home ever in California

      May 22, 2023
      0
    • Agency refuses to hand over accident images of Prince Harry, wife

      Agency refuses to hand over accident images of Prince Harry, wife

      May 19, 2023
      0
    • Nigerian Chef Hilda Baci breaks Guinness World Record for longest cooking time

      May 15, 2023
      0
    • Why I Started Ada Goes To School…Ada Agwu Eme MBGN

      May 14, 2023
      0
    • International Designers and Design Conference 2023 holds May 20

      May 10, 2023
      0
    • Boy-child wellness takes centre stage as ISISD commemorates Boys Day

      May 10, 2023
      0
    • 'News of Queen Sekinat's illness false, Malicious' - Elegushi’s palace

      May 8, 2023
      0
  • Surprise as Kate Henshaw shares rare photo with daughter

  • Actress Seun Osigbesan now an ordained pastor

  • Sheer Elegance

  • Tips on how to light up a space to look warm

  • YOU’RE WHAT YOU EAT @ STRONGER ERECTION

News
Home›News›Adedotun Adeyeye: The Innovative Menswear Designer

Adedotun Adeyeye: The Innovative Menswear Designer

September 22,2022
Share:

By Yemisi Suleiman

Adedotun Adeyeye’s love for fashion began as a teenager, always wanted to be the best dressed wherever he went.  Today, Adedotun runs his own business; he is the Founder and CEO of Fresh by Dotun, an ultramodern menswear brand, with a knack for fine craftsmanship. A graduate of Architecture from Olabisi Onabanjo University and a Master’s Degree from Unilag in Environmental Design and Architecture shares his success story, challenges, and dream to turn the industry around.

FreshbyDotun at Glitz Africa Fashion Week Ghana

You read architecture, why did you choose to be a fashion designer? What informed it?

One of the many reasons that I choose to do fashion is my love for Fashion, which grew as I grew older. I loved drawing as a child and always wanted to be the best dressed whenever I step into a room. I have a Master’s Degree in Architecture. Fashion and Architecture have always been tightly welded. Colour, shapes, and styles always intrigued me and fashion designing is a way to satisfy my creative fancies and imagination. I also wanted work freedom. When my passion started to evolve into money, I knew I was on the right career path, getting paid for what I love to do. It is also a very challenging yet exciting career, which makes it a very fun job to do.

What has the experience been like over the years? 

We have new designers emerging every day. The competition is getting stronger. To remain relevant you have to keep creating new designs. This breeds healthy competition and widens our creative thinking. I have consistently dropped lookbooks every year keeping my customers abreast of the new trends and innovations which makes them loyal to the brand. If you don’t do this they are most likely to switch to another brand. Feedback and good reviews have pushed me to do more. 

Would you say the Nigerian fashion industry has evolved over the years? How would you describe it?

Yes, it has. Nigeria is home to Africa’s fastest-growing fashion industry which has really grown tremendously and doesn’t seem to be slowing down anytime soon. The industry has great economic potential, people now see fashion designing as a lucrative career, we are now proud to wear made in Nigeria, our traditional attires are not just worn ceremonially, they are now worn formally and casually. We can now match up in terms of creativity internationally. We are gradually getting a global fashion spotlight. Lagos is being cited as one of the fashion capitals of the world, thanks to runway shows and exhibitions. I cannot wait to see how Nigerian fashion takes over the world in the near future.

What changes would you like to see in the industry?

 The government needs to give grants to support designers. Designers on the other hand should improve the quality and branding of their products to meet the internationally accepted standard. The government needs to revive its textile industry, build production hubs where designers can mass produce their designs, give possibilities for our designs to be showcased on the international market, and encourage more global fashion shows.

The Challenges faced and how did you overcome them?   

Initially, it was funds, and then I realized if you have good and unique designs you can sell your product anywhere with the right marketing strategy, thanks to social media. Getting the right tailors to bring your designs to life was also a difficult task. Quality control was another issue. As the brand grew bigger, however, we’ve been able to curb a lot of our challenges and we are growing stronger.

What would you describe as a turning point in your career?

I will say this was in the early stage of my career when I made my first millions from a single client who I didn’t know from Adams. He saw my works online, said lots of great things about them, reached out to me and the rest was history. This boosted my confidence and at that point, I knew I was on the right career path.

Adedotun Adeyeye

Give us an insight into your background.

I am from Ekiti state, the last child of a family of five. I spent my early years in the north (Zaria) before moving to Ado-Ekiti, then Lagos. I was raised by disciplinarian parents. Mother is a Nurse and Dad is an ex-military man turned legal practitioner. I attended FGC Idoani, Ondo state, and later furthered my education at Olabisi Onobanjo University and the University of Lagos respectively. Fashion has always been a way of life for me and that is what you see today.

Where do you see yourself on the world fashion map?

I see myself as one of the tops internationally known fashion brand owners. African culture and traditions are infinite; there is a lot that has not been explored. African culture has been given a modern approach, and our pieces can now be worn casually and formally giving them a global appeal. I want to have stores in different parts of the world so my designs can be accessed globally. I want to add value to humanity and create an enduring legacy.

Where do you draw your design inspiration from?

I get inspired by almost anything; people, shapes, colour, environment, just name it. All my collections have a story behind them.

What principles guide your work?

Integrity is my watch word and my brand is known for that. I always keep to date in terms of delivery. Also, what you see is what you get. I also don’t dwell on constant comparisons. Social media has made it easy to look at your competitors or complementary brands and make you wonder why you are not there yet. I just try to focus on creating value.

What you won’t wear in the name of fashion?

A big brand recently launched its collection of distressed sneakers. I’m a sucker for shoes but I don’t see myself ever wearing distressed shoes, at least for now. lol 

TagsCareerDesigndressFashionFashion weekmen's fashion
Previous Article

King Sunny Ade set to meet 52-year-old ...

Next Article

Miracle Folaranmi: Creating Memorable Bridal Moments

0
Shares
  • 0
  • +
  • 0
  • 0
  • 0
  • 0

Related articles More from author

  • Allure MagazineFashion & Style

    Allure Fashion Tips: Getting It Right With Handbags

    September 2, 2018
    By RITA
  • Fashion & StyleStyleSuits

    Classy ways to fold a Pocket Square

    July 30, 2018
    By RITA
  • Fashion & StyleNews

    US TV personlaity, Kylie Jenner becomes Adidas brand ambassador

    September 1, 2018
    By RITA
  • Allure MagazineFashion & Style

    Anna Wintour and others present a collection for Hillary Clinton at NYFW

    September 8, 2016
    By allure1
  • Fashion & StyleStyle

    Fashion Inspo: Rebecca Nengi Hampson

    May 6, 2021
    By Dami
  • Lifestyle

    I own about 800 wigs- US media personality, Paris Hilton

    May 30, 2019
    By allure1
0

  • EntertainmentLifestyle

    I’m ready to give most of my income to the poor – Dele Momodu

  • EntertainmentLifestyle

    “life is so ordinary, it is how we live that makes it extraordinary” – Toyin Abraham

  • Allure MagazineNews

    Online shopping goes wrong for Actress, Laide Bakare (Photo)

  • 5312
    Followers
  • 12744
    Likes

Timeline

  • June 5, 2023

    Surprise as Kate Henshaw shares rare photo with daughter

  • June 5, 2023

    Actress Seun Osigbesan now an ordained pastor

  • June 5, 2023

    Sheer Elegance

  • June 5, 2023

    Tips on how to light up a space to look warm

  • June 5, 2023

    YOU’RE WHAT YOU EAT @ STRONGER ERECTION

Categories

Subscribe to our Newsletter

Sign up to receive email updates and to hear what's going on with our magazine!

  • Recent

  • Popular

  • Comments

  • Surprise as Kate Henshaw shares rare photo with daughter

    By Temitope
    June 5, 2023
  • Actress Seun Osigbesan now an ordained pastor

    By Temitope
    June 5, 2023
  • Sheer Elegance

    By RITA
    June 5, 2023
  • Tips on how to light up a space to look warm

    By RITA
    June 5, 2023
  • Chioma Jesus, Sammie Okposo, Midnight Crew set for #THUGGLA2018

    By RITA
    April 24, 2018
  • American rapper, Kendrick Lamar wins Pulitzer prize for 2017 ‘Damn’ album

    By RITA
    April 17, 2018
  • Afrobeat singer, Seun Kuti drops new album titled ‘Black Times’ 

    By RITA
    April 23, 2018
  • Actor, Yul Edochie declares intention to run for presidency

    By RITA
    April 23, 2018

Entertainment

  • June 1, 2023

    Kunle Afolayan celebrates actress Aisha Lawal on ‘Anikulapo’ movie set

  • June 1, 2023

    Adedimeji Lateef lands role in Kunle Afolayan’s ‘Anikulapo’ series

  • June 1, 2023

    Actress, Lilian Afegba calls out Real Warri Pikin over second wedding to hubby

  • June 1, 2023

    Adunni Ade joins ‘The Women Kings of Box Office Filmmaking’

  • May 30, 2023

    The Winlos’ Blockbuster Film ‘Prophet Suddenly’ Now Streaming on YouTube”

Follow us