Ahead of its September 19th Showcase, luxury fashion giant, Burberry has changed venue of its show for this year.

According to a report by Vogue.com, the fashion house is moving things closer to the hub of activities, in Soho’s Brewer Street Car Park – where the official show space of the London Fashion Week has been located for the past two seasons.

Meanwhile, location is not the only change that Burberry is undergoing this season. The move is presumed to be part of the brand adopting the new “see-now, buy-now” fashion-show model, which it projected earlier in the year.

For the first time in the history of the Bristish Luxury brand, it was going to show menswear and womenswear together, with the collection becoming available to purchase online and in stores immediately afterwards.

“This campaign, reflects a collection inspired by Virginia Woolf’s Orlando and also sets out to honour the many skilled craftspeople who work on Burberry’s iconic products,” said the chief creative and chief executive officer, Christopher Bailey.

Also launching on the evening of the show, will be the label’s partnership with homewares and lifestyle brand, The New Craftsmen. The new show space will be open to visitors from September 21 to 27 – following the show on the evening of Monday 19 – showcasing activities and installations from a selection of makers who will take inspiration from the collection to create new works.

“Just as Virginia Woolf’s Orlando is both a love letter to the past and a work of profound modernity, this week-long exhibition, aims to nod both to the design heritage that is so integral to Burberry’s identity, and to some of Britain’s most exciting creators, and the innovation and inspiration behind their work,” Bailey said of the collaboration.

……Oluwakemi Abimbola