In the South-East of Nigeria, the annual ‘August Meeting’ is a major homecoming for women living in towns and cities across the world with a view to discussing socio-economic and cultural initiatives relevant to their respective communities.

In line with its tradition, Three Crowns milk once again engaged with various women groups in the South-East to amplify entrepreneurship and community development.

In line with its positioning to give care to mothers and by extension their families, Three Crowns Milk, the number one low cholesterol milk brand from the stable of FrieslandCampina WAMCO has renewed its commitment to support empowerment initiatives for Nigerian women at the annual homecoming and gathering of women across different communities in South-East Nigeria, through the ‘Three Crowns Women Fora’ – an initiative aimed at empowering women to maintain heart friendly habits and raise healthy and happy families.
Held across major South-Eastern states in Nigeria from August 12 to September 3, 2022, the meetings were fun-filled and featured rewarding activities. In attendance were notable people in the South-Eastern community including veteran actress, Ngozi Ezeonu among others.

Speaking on the Fora, Three Crowns Brand Manager, Victor Adeniran, noted that the ‘August Meeting’ is what women in every South-Eastern community anticipate yearly and as a brand that recognizes every mum as ‘the heart of the home’, Three Crowns milk will continue to ensure that they get all the recognition, nourishment and care that they deserve.

He said, “Mums wear many crowns as they multitask and morph into different critical roles while running their homes, to ensure that their families are well nourished and healthy. Three Crowns milk therefore ensures that even when mums’ needs are understated sometimes, they are also taken care of.”

Adeniran further stated, “We have identified the ‘August Meeting’ as one of the many engagement platforms to reach our target audience to inform them of the benefits of healthy consumption of Three Crowns milk. Specifically, Three Crowns milk has been adding colour, excitement, thrills and frills to ‘August Meeting’ since 2018 and this has provided a solid foundation for us to not only connect with women but also penetrate rural markets.”

One of the attendees of the meeting, Mrs. Onyibe Elizabeth Chisom applauded Three Crowns milk for the brand’s commitment to showing care for mothers. In her words, ‘I am glad to have been a part of this year’s Three Crowns August meeting, and I’m grateful to Three Crowns milk for always recognizing and rewarding we mothers through various initiatives that the brand has put in place.’

She noted that Three Crowns is the first milk brand to show care for mothers, while acknowledging the important roles they play on families.