Vanguard Allure

Top Menu

  • Vanguard

Main Menu

  • Home
  • Allure Magazine
    • Features
    • Magazine
    • Profiles
  • Allure TV
  • Celebration
    • Fashion & Style
    • Weddings
    • Lifestyle
    • Events
  • Wellbeing
    • Allure Woman
    • Healthy Living
    • Beauty
  • Happiness
    • Food
    • Shopping
    • Travel
    • Relationships
    • Career
  • News
  • Vanguard

logo

Vanguard Allure

  • Home
  • Allure Magazine
    • Beauty Tukura: Living Her Beautyful Life

      May 30, 2023
      0
    • When creatives gathered for International Designers And Design Conference in Lagos

      May 24, 2023
      0
    • Fans Pressure: Celebrities Nightmare

      May 21, 2023
      0
    • Young Elder Gcfr: Bridging Comedy And Morals

      May 14, 2023
      0
    • Susan Esisi:The Skin Beauty Advocate

      May 7, 2023
      0
    • Debola Deji-Kurunmi: Unlocking Potentials

      April 30, 2023
      0
    • Shareefah Abiola Andu: Breaking New Grounds

      April 23, 2023
      0
    • I inherited fashion talent from my mum - PJ Prejoys Jolomi Gedu

      April 21, 2023
      0
    • Ituah Ighodalo: An Exemplary Life @ 62

      April 16, 2023
      0
    • Features
    • Magazine
    • Profiles
  • Allure TV
  • Celebration
    • Fashion & Style
    • Weddings
    • Lifestyle
    • Events
  • Wellbeing
    • Allure Woman
    • Healthy Living
    • Beauty
  • Happiness
    • Food
    • Shopping
    • Travel
    • Relationships
    • Career
  • News
    • When creatives gathered for International Designers And Design Conference in Lagos

      May 24, 2023
      0
    • Jay-Z and Beyonce purchase most expensive home ever in California

      May 22, 2023
      0
    • Agency refuses to hand over accident images of Prince Harry, wife

      Agency refuses to hand over accident images of Prince Harry, wife

      May 19, 2023
      0
    • Nigerian Chef Hilda Baci breaks Guinness World Record for longest cooking time

      May 15, 2023
      0
    • Why I Started Ada Goes To School…Ada Agwu Eme MBGN

      May 14, 2023
      0
    • International Designers and Design Conference 2023 holds May 20

      May 10, 2023
      0
    • Boy-child wellness takes centre stage as ISISD commemorates Boys Day

      May 10, 2023
      0
    • 'News of Queen Sekinat's illness false, Malicious' - Elegushi’s palace

      May 8, 2023
      0
    • Dangote Refinery: A Boom for Real Estate Investment in Lagos, Nigeria - ...

      May 8, 2023
      0
  • Kunle Afolayan celebrates actress Aisha Lawal on ‘Anikulapo’ movie set

  • Actress, Ruth Eze prays for marriage like Mercy Chinwo’s

  • Adedimeji Lateef lands role in Kunle Afolayan’s ‘Anikulapo’ series

  • Shade Okoya celebrates son’s, granddaughter’s 1st birthday

  • Actress, Lilian Afegba calls out Real Warri Pikin over second wedding to hubby

NewsTrending
Home›News›Beyoncé, Adidas to end five-year creative partnership

Beyoncé, Adidas to end five-year creative partnership

March 24,2023
Share:

Beyoncé and Adidas have reportedly decided to end their five-year creative partnership. The global superstar and the sports brand entered into a partnership in 2018 when Beyoncé relaunched her activewear brand, Ivy Park, with the development of new footwear.

However, according to the Daily Mail, Ivy Park has fallen short of Adidas’ expectations. In February, a Wall Street Journal source suggested that the line was up to $200 million short of Adidas’ projections.

It appears that “major creative differences between Ivy Park and Adidas” have led to the demise of their working relationship, as a source linked to The Hollywood Reporter revealed.

However, the source also noted that Beyoncé is excited about reclaiming her brand, charting her path, and maintaining creative freedom.

Daily Mail said, “Beyoncé is one of the biggest superstars in the world, and Ivy Park has not lived up to the expectation of the German sports giant.”

It is clear that despite Beyoncé’s fame and global reach, her partnership with Adidas did not meet the anticipated financial success. The end of this partnership has raised questions about the future of Ivy Park and its direction without Adidas’ support.

Beyoncé first launched Ivy Park in 2016 as a 50-50 venture with former Arcadia Group boss Sir Phillip Green. The partnership ended two years later, with the Sweet Dreams singer assuming full ownership of the brand.

Now, it seems that Beyoncé is eager to regain control of her brand’s creative direction and chart her own path forward.

This news is a significant development in the world of celebrity brand partnerships.

Beyoncé’s partnership with Adidas was highly anticipated and garnered a lot of attention when it was first announced.

With the end of this partnership, it remains to be seen what the future holds for Ivy Park and Beyoncé’s business ventures.

TagsAdidasBeyoncenewstrending
Previous Article

Tyson Fury expects 7th child with wife

Next Article

Police called to Rihanna’s home as man ...

0
Shares
  • 0
  • +
  • 0
  • 0
  • 0
  • 0

Related articles More from author

  • EntertainmentNewsTrending

    Actor, Chris Evans bags ‘Sexiest Man Alive’

    November 8, 2022
    By joy onuorah
  • EntertainmentTrending

    Cubana Chief Priest to give N200k to fans who vote BBN’s Bryann

    September 21, 2022
    By joy onuorah
  • Entertainment

    Actor, Boy Alinco cheats death

    July 4, 2018
    By RITA
  • British Prince Harry may not be invited to father's coronation
    NewsTrending

    British Prince Harry may not be invited to father’s coronation

    January 12, 2023
    By joy onuorah
  • EntertainmentmusicTrending

    Don Jazzy advises upcoming artists to maximize social media for talent showcasing

    August 26, 2022
    By joy onuorah
  • NewsTrending

    Kanayo O. Kanayo dismisses rumor of his death, curses rumormongers

    March 23, 2022
    By joy onuorah
0

  • Fashion & Style

    A designer must not wear only her creations…Maryam Elisha Says

  • News

    Sierra Leone-born British journalist, Isha Sesay quits CNN

  • Allure MagazineEntertainmentNews

    ”I don’t sell songs” , Singer, Runtown denies selling music to Davido

  • 5312
    Followers
  • 12744
    Likes

Timeline

  • June 1, 2023

    Kunle Afolayan celebrates actress Aisha Lawal on ‘Anikulapo’ movie set

  • June 1, 2023

    Actress, Ruth Eze prays for marriage like Mercy Chinwo’s

  • June 1, 2023

    Adedimeji Lateef lands role in Kunle Afolayan’s ‘Anikulapo’ series

  • June 1, 2023

    Shade Okoya celebrates son’s, granddaughter’s 1st birthday

  • June 1, 2023

    Actress, Lilian Afegba calls out Real Warri Pikin over second wedding to hubby

Categories

Subscribe to our Newsletter

Sign up to receive email updates and to hear what's going on with our magazine!

  • Recent

  • Popular

  • Comments

  • Kunle Afolayan celebrates actress Aisha Lawal on 'Anikulapo' movie set

    Kunle Afolayan celebrates actress Aisha Lawal on ‘Anikulapo’ movie set

    By joy onuorah
    June 1, 2023
  • Actress, Ruth Eze prays for marriage like Mercy Chinwo's

    Actress, Ruth Eze prays for marriage like Mercy Chinwo’s

    By joy onuorah
    June 1, 2023
  • Adedimeji Lateef lands role in Kunle Afolayan's 'Anikulapo' series

    Adedimeji Lateef lands role in Kunle Afolayan’s ‘Anikulapo’ series

    By joy onuorah
    June 1, 2023
  • Shade Okoya celebrates son's, granddaughter's 1st birthday

    Shade Okoya celebrates son’s, granddaughter’s 1st birthday

    By joy onuorah
    June 1, 2023
  • Chioma Jesus, Sammie Okposo, Midnight Crew set for #THUGGLA2018

    By RITA
    April 24, 2018
  • American rapper, Kendrick Lamar wins Pulitzer prize for 2017 ‘Damn’ album

    By RITA
    April 17, 2018
  • Afrobeat singer, Seun Kuti drops new album titled ‘Black Times’ 

    By RITA
    April 23, 2018
  • Actor, Yul Edochie declares intention to run for presidency

    By RITA
    April 23, 2018

Entertainment

  • June 1, 2023

    Kunle Afolayan celebrates actress Aisha Lawal on ‘Anikulapo’ movie set

  • June 1, 2023

    Adedimeji Lateef lands role in Kunle Afolayan’s ‘Anikulapo’ series

  • June 1, 2023

    Actress, Lilian Afegba calls out Real Warri Pikin over second wedding to hubby

  • June 1, 2023

    Adunni Ade joins ‘The Women Kings of Box Office Filmmaking’

  • May 30, 2023

    The Winlos’ Blockbuster Film ‘Prophet Suddenly’ Now Streaming on YouTube”

Follow us