Jobberman Nigeria, the country’s leading recruitment platform, today launched its ambitious #BeABossLady campaign at a high-profile media parley held at the Nigeria British Chamber of Commerce, Lagos. The initiative aims to empower 44,000 young African women with digital skills, business acumen, and career development opportunities through innovative micro-learning platforms.

The #BeABossLady initiative is a transformative pan-African women’s empowerment program launched through a strategic partnership between The African Talent Company (TATC) and Arifu. Operating across three key African markets – Nigeria, Kenya, and Uganda – the program is designed to equip young women with essential digital and business skills.

The event brought together prominent figures in Nigeria’s business and entertainment sectors, including tech entrepreneur Ife Durosinmi-Etti, actress and social media influencer Juliana Olayode, and Jobberman’s Head of People and Culture, Samantha Ifezulike. The distinguished panel, moderated by On Air Personality and Compere, Olusegun Oluwaseun, engaged in profound discussions about women’s empowerment, digital transformation, and the future of work in Africa.

(L-R): Dolapo Shadipe (Digital & Product Marketing Associate, TATC); Glory Aiyegbeni (MERL Senior Consultant, Jobberman Nigeria); Oladoyin Kolawole (Senior Strategy Consultant, Jobberman Nigeria); Samantha Ifezulike (Head, HR Jobberman Nigeria); Ifedayo Durosinmi-Etti (Founder, Hereconomy); Olayode Juliana (Actor/Influencer/Author); Prisca Onyedika (Communications Specialist, Jobberman Nigeria); Beatrice Chifiero (Senior Product Manager, TATC); and Damilola Olude (Senior Recruitment Consultant, Jobberman Nigeria).

“The #BeABossLady initiative represents more than just skills training; it’s a movement to reshape the narrative of female leadership in Africa,” said Samantha Ifezulike, Head of People and Culture, Jobberman Nigeria. “By leveraging technology and partnerships across our pan-African network, we’re creating accessible pathways for women to achieve financial independence and professional success. This is not just about individual advancement; it’s about transforming entire communities through women’s empowerment.”

The campaign offers three specialized learning tracks delivered via WhatsApp: the Jobseeker Toolkit, Business Toolkit, and E-commerce Toolkit. This mobile-first approach empowers women to master new skills flexibly around their daily commitments.
“Our research reveals that women navigate multiple obstacles, from training accessibility to leadership barriers,” explains Adejoju Ajagunna, Head of Operations and Customer Experience at Jobberman Nigeria. “That’s why #BeABossLady goes beyond traditional skills training. We’ve created a comprehensive support system with mentorship, peer networks, and direct job connections. The early results have been transformative for our participants.”
The media parley featured success stories from early program participants and demonstrations of the learning platforms. Attendees, including journalists, influencers, and industry leaders, engaged in interactive sessions exploring the initiative’s potential impact on women’s economic participation in Africa.