Singer-songwriter and record producer, Davido was recently unveiled by Maison Martell as its new “Standout Swift”.

He will become an international ambassador for the Cognac House, with which he shares a sense of freedom and audacity, as well as the will to pave the way for others and create a legacy for future generations.

Speaking on the choice of Davido, César Giron, CEO of Martell Mumm Perrier-Jouët says for Martell, a “Standout Swift” is someone who challenges convention and opens the way for others and Davido certainly has that power. “Davido and Martell are above all the story of an encounter. Davido is fired by the same creative energy as Martell. His songs are a way for him to express his unique talent and his bold personality and above and beyond that, to speak for his generation.”

Giron noted that Davido launched his own production company DMW (Davido Music World) to inspire creativity by paving the way for talented young musicians. Like Martell, he is creating a legacy that starts, but does not end with him.

On his part, the ‘Assurance’ crooner said he is proud to go on this incredible adventure with Martell, “as I know we are pursuing the same goal: opening the way for others, each within our own creative field. We share the same idea that we rise by lifting others. Through my songs, I want to show the new generation that anything is possible. That’s what I love about Martell’s history and expertise: the capacity to continually reinvent tradition,” says Davido.

“For Pernod Ricard Nigeria, the collaboration with Davido represents a major step that will contribute to further raising the profile of contemporary Nigerian culture and bringing it to a worldwide audience,” says Sola Oke, Managing Director of Pernod Ricard Nigeria.