By Yemisi Suleiman

Organisers of the forthcoming Africa Celebrates, is honoured to welcome Design Essentials on board as official hair partner of Africa Celebrates 2023. Africa Celebrates is scheduled to hold 25 – 28 October at the African Union headquarters and Skylight hotel in Addis Ababa.

Design Essentials an African diaspora global hair brand specially formulated for black hair world-wide, will be flying 5 top hair stylists from their London location to style the hair of over 60 top African models that will be strutting the runway of Africa Fashion Reception Gala & Awards Night of Africa Celebrates.

McBride Research Labs just created a range of products to suit the unique hair growth & strengthening the needs of wavy, curly and tightly coiled hair, and introduced their Design Essentials, African Chebe Growth Collection. Made with naturally sourced ingredients from Chad in Africa, it is specifically designed to nourish, revitalize and strengthen the hair.

For centuries, women in Chad have accredited the strengthening properties of Chébé Powder as the secret to attaining waist length hair. They have graciously shared their tradition with McBride Research Labs., helping them create this range of products for natural hair, that helps combat key inhibitors of growth. In addition to Chébé, the range includes other ingredients with an organic mixture of cherry seeds, cloves, lavender crotons, stone scent and resin tree sap, ground into a fine brown powder to nutrify and strengthen.

“We are thrilled to introduce the Design Essentials Chebe range to our customers,” said Cornell McBride Jr., CEO of McBride Research Laboratories Inc. “We have worked tirelessly to create a product that is not only effective but also safe and natural for our customers to use. The Design Essentials Chebe range is the result of our dedication to delivering quality hair care products that make a difference.”

Design Essentials has a Social Responsibility to the communities they source their ingredients from, and proudly support them by sourcing the ingredients for the Chébé Collection Fair Trade from African exporters, and donate proceeds from every bottle sold directly back to those communities.

The Collection includes Chébe Herbal Pre-Wash Intense Repair Masque, Anti-Breakage Moisture Retention Shampoo, Anti-Breakage Moisturizing Leave-In Conditioner, Braid & Twist-Out Styling Crème, Strengthening & Moisturizing Styling Mousse. To find out where the Collection is sold, become part of their community on @designessentialsuk.

Africa Celebrates is aimed at celebrating Africa’s unity in diversity, fostering integration through our rich cultural heritage which can be explored as a catalyst for our social economic growth, promote intra and inter African trade and tourism and encourage Africans and the rest of world to patronize “Made in Africa” by eating our food, wearing our clothes, appreciating our music, dance, films, arts, crafts and heritage.

The theme for Africa Celebrates 2023 is “Achieving African Integration through Art, Culture, Heritage, Tech & Business Leveraging on AFCFTA Implementation’’ . This aligns with the African Union theme of the year.

Africa Celebrates is organized and packaged by Legendary Gold Limited in collaboration with the African Union who doubles as host partner, Embassies of Nigeria and Burundi in Ethiopia, Ethiopian Ministry of Foreign Affairs, Africa Tourism Board, Pristine Marketing Group and Studio 1888. Other partners include the United States Mission to the African Union, Africa for Africa Women Conference, J4ward Global, Design Essentials, Dumele, Mayalz Events, Kana Tv, Art Tv, Kenniz Fm, Global Green Development Group, Ipada Carnival, Motherland Beckons, 20 October Institute for Arts & Entertainment and Platinum Entertainment Producers. Ethiopian Airlines and Skylight hotel are official airline and hotel respectively.